Looks like we beat Chanel to it!   Notice any similarities between the 'Bleu de Chanel' ad and this corridor in Camden?  The lights in the panels are designed to trigger in sequence as you enter the hall; much in the same way as they do in the Chanel ad.

Maybe its because I previously made TV commercials for a living that many of our designs take on a cinematic essence.  Whatever it is, they say imitation is the sincerest form of flattery (thats how I see it!).  -  Check out the ad: